Matt Mercer & Bernice Cooper

3 Qualities to look for in your real estate agent

As we look towards the start of another year, it’s an ideal time to also reflect on where you are in your property journey. Perhaps you’re looking for a tree or seachange and the Northern Gold Coast is on your radar as your next home base, or you might already be a lucky resident of this beautiful part of the world and would like to upsize or downsize your property.

Whatever the reason, if you’re considering selling or purchasing property, it’s essential to team up with the right real estate agent for you. So, in a market that’s filled with so many competing claims, how do you decide who to go with?

After all, this decision could make or break your property journey, and be the difference between you getting the best price for your home or feeling disappointed (for both buyers and sellers alike!).

Rather than focusing on the adspace or buzzword marketing of a real estate agency, aim to look for these 3 key qualities that exemplify a professional and talented brand and business – when you find this golden trifecta of qualities, you’ve probably found the right fit for you!


Local area knowledge and expertise

Mercer and Cooper Real Estate head office in paradise point
Mercer and Cooper's Real Estate HQ on Grice Avenue, Paradise Point

It goes without saying, but choosing a real estate agent who truly understands and appreciates the area you’re buying or selling in is absolutely essential. This kind of knowledge comes with years of experience, like the combined 40 years of experience between Matt Mercer & Bernice Cooper, Mercer & Cooper co-founders.

Both living, working and playing within the real estate pocket of the  Northern Gold Coast, Matt and Bernice understand not only the property statistics within the area, clearance rates and values of properties, they also can speak to the lifestyle, the people, the retail, dining and experience of living in these prestige postcodes.

The last thing you want is to work with a real estate company that “does it all” – aim to find a team that has their property niche in the location you’re interested in, and you’re much more likely to get the inside track on recently listed or privately listed properties, upcoming opportunities and more.


A personal touch


As you hunt for the right people to support your property journey, look for a real estate agency that treats you like a person, not just a number. The bespoke approach to clients taken by Mercer & Cooper comes from their approach to taking on clients that are the right fit for them and vice versa – in short, it’s about the quality of the professional relationship, not the quantity.

A dedicated real estate agent will want to get to know you before talking figures and timelines – they want to understand your lifestyle goals, how these align with your property plans and, importantly, create a long-term relationship with every client.


Mercer and Cooper's Newly Renovated offices on Grice Avenue Paradise Point
Inside Mercer and Cooper's newly renovated offices on Grice Avenue in Paradise Point

A welcoming environment


While 2020 was the year that sparked ‘virtual auctions’ and video tours of properties for interstate or quarantined buyers, you can now take advantage of that face-to-face experience and look for a real estate agent that has a lively brick-and-mortar presence.

Nestled right in the heart of Paradise Point, Mercer & Cooper have recently renovated their offices with street frontage that opens up onto a popular shopping area. The ability to sit down with your real estate team, to tour the local area with them and to be able to easily drop by throughout the home buying or selling process has become increasingly valuable.

The Mercer & Cooper team have created a space that cultivates conversation and discovery, and they are currently welcoming prestige property owners in the area to visit them for a complimentary appraisal to get to know what their home could be worth in this current dynamic market.

An in-depth knowledge of the local area and property trends, a bespoke approach and a welcoming team – these are the hallmarks of a winning real estate agency, and the team that will get you where you want to be.


All information contained on this website is for your reference only. You should always make your own enquiries and seek independent legal advice in respect of any information about real estate law and the purchasing of real estate and related subjects. This website may contain hyperlinks to websites operated by parties other than Mercer & Cooper. Such hyperlinks are provided for reference only and Mercer & Cooper does not control such websites and is not responsible for their contents.

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